Innovating Gameplay and User Experience
The Games Research and UX Program is dedicated to advancing the understanding of how players interact with games. We strive to foster innovation that enhances both game design and user engagement, driving the future of interactive entertainment.
Exploring the Future of Game Design and UX
Discover how GRUX advances gameplay by blending user experience research with innovative design principles to transform player interaction.
Gameplay Analysis
In-depth studies reveal how player behavior shapes engaging and intuitive game mechanics.
Player Interaction Research
Examining how user feedback drives the evolution of immersive and accessible gaming environments.
Design Innovation
Fostering creative approaches that push the boundaries of traditional game UX and promote novel player experiences.
Discover Innovative Insights and Impactful Results
Explore how our research bridges game design with user experience to inspire innovation and enhance gameplay.
Cutting-Edge Game Design Research
Delve into advanced studies that reveal user interactions, helping developers craft more engaging and intuitive games.
User Experience Innovation
Highlighting new UX methodologies that improve player satisfaction and foster immersive game environments.
Collaborative Industry Partnerships
Connecting academia and developers to accelerate breakthroughs and practical applications in gameplay and interface design.