Advancing Innovation in Gameplay
Delve into the intersection of user experience and game design with our research-focused programs and initiatives, uncovering new ways to enhance player engagement and interaction.
Advancing Gameplay with User-Centered Design
The Games Research and UX (GRUX) program is a consortium-style initiative that brings together the Saudi Digital Academy (SDA) and universities across the Kingdom of Saudi Arabia to advance games research and user experience (UX) practice. By fostering collaboration between academia, industry, and emerging talent, the program strengthens research capacity and applied expertise within the national gaming sector. It also supports the development of locally grounded, globally competitive games by cultivating evidence-based design practices and a sustainable, research-driven ecosystem for game development in Saudi Arabia.
Discover Insightful Research and Engaging Experiences
Dive into the innovative fusion of game design and user experience shaping the future of interactive play.
Innovative Game Design Analysis
Uncover how cutting-edge design principles enhance player engagement and create immersive gameplay environments.
User Experience Insights
Gain valuable understanding of player behaviors that drive intuitive and enjoyable game interactions.
Research-Driven Innovation
Leverage data-backed findings to inspire novel approaches and elevate game development processes.
Innovating Player Experience and Game Design
Explore groundbreaking research shaping how players interact with games, revealing insights that drive innovation and enhance user engagement.
User Interaction Analysis
In-depth studies of player behaviors to optimize game interfaces and elevate satisfaction.
Emerging Gameplay Techniques
Investigating novel mechanics that transform traditional gaming experiences into immersive adventures.
UX Design Integration
Bridging game design with user experience to create seamless and intuitive gameplay environments.
Playtesting and Player Feedback
Developing responsive feedback models that enhance player engagement and inform design improvements.
Unlocking Insights at the Crossroads of Gameplay and UX
The GRUX Program’s research is showcased in the following regional and international conferences and forums.
The Playtesting Session in the HCI in Games Conference at HCII 2026.
Areej Al-Wabil, PhD
Session Chair – Alfaisal’s HCI Lab
The UX and Culture Session in the HCI in Games Conference at HCII 2026
Hanan Makki, PhD
Session Chair – SDA
The workshops for research in GameDev at the Gaming Plus event.
HCI Lab & GDC Teams
Alfaisal University x KFUPM
