Innovating at the Crossroads of Gameplay and UX
The Games Research and UX (GRUX) Program is dedicated to uncovering how user experience shapes game design. We aim to inspire innovation and deepen understanding of player interaction to drive the future of gaming.
Pioneering Insights into Player Experience
Meet the experts driving innovation in game design and user experience.
Dr. Hanan Makki
Saudi Digital Academy (SDA)
With a deep background in Game Design, Dr. Hanan Makki is SDA’s Gaming Program Manager.
HCI Lab Team
Alfaisal University
Renowned for crafting immersive gameplay and intuitive interfaces, Dr. Areej Al-Wabil is the Director of Alfaisal’s HCI Lab.
Fesal Alsubei
The Game Hub
Focused on community building in KSA’s gaming ecosystem, Fesal is the President of the Gaming Hub.
Innovating at the Nexus of Games and User Experience
Explore the broad spectrum of game studios and technologists who published with GRUX in he applied domains of gameplay and UX research.
Blue Tango Street
Studio led by Bayan Mashat, based in London and Jeddah.
Starvania
Studio led by Mead Aflah and Musleh Alzahrani, based in Riyadh.
GameIT
Studio led by Dr. Heba Atyah, based in Riyadh and Dubai.
Ash Games Studio
Studio led by Anas Bakhsh, based in Riyadh.
